What is the Amazon DSP Program? How Does It Work?

New and unique business opportunities are emerging everywhere in this fast growing world. Amazon DSP program is one of them. Amazon is famous for offering its e-commerce services in many countries throughout the world.

Besides this, they’re making a name in the entertainment industry as well. In recent years, they have started offering business opportunities that help both people and the company.

In this Delivery Service Partner program, you get to manage your own delivery business under the name of Amazon. Here, in this article, I am going to discuss what it is and how it works. Let’s start.

The Amazon DSP Program is a business opportunity designed for individuals who want to start and manage their own delivery service under the Amazon umbrella.

Launched in 2018, this program allows you to operate a delivery fleet that handles last-mile deliveries of Amazon packages.

The nature of this business is simple. Amazon has a large delivery infrastructure. Sometimes, they may need a little help with that. As a partner of this program, you provide this help to the company.

You do it by organizing and running your own delivery vehicle chain. These vehicles help Amazon deliver their packages and you get a profit from it.

Unlike the Amazon Affiliate model, which focuses on earning passive income through referrals, the DSP program requires hands-on operational involvement and daily logistics management.

The working mechanism of this program is easy. Here are more details about it.

1. Starting Up

First, you have to go through a simple online process for the Amazon DSP program. This process is like an application procedure. Here, you have to provide different types of information. In general, you have to describe whether you want to run a full-time business or simply coach a team.

2. Access to Amazon Logistics Resources

As a delivery partner, you are provided with all the necessary Amazon logistics resources that are the Amazon DSP program requirements for the delivery process. These are,

• At least $30,000 in liquid assets
• A clean driving and criminal record
• Entrepreneurial mindset and leadership skills

3. In-Person Interview

Selected candidates are invited for an in-person interview at an Amazon fulfillment centre. Here, Amazon evaluates your understanding of business operations, team management, and customer service.

4. Training & Onboarding

Once accepted, you’ll go through a one-week virtual training program that covers Amazon’s technology systems, route management, hiring practices, vehicle leasing, and safety compliance.

5. Building the Fleet

You’ll then lease 20-40 branded delivery vans and hire a team of 40-100 drivers. While Amazon helps with vendor discounts, you’re responsible for:

• Daily logistics operations and compliance
• Driver recruitment and payroll
• Vehicle maintenance and insurance

6. Start Delivering

Once all the setup is done, you start your delivery business. You have to allocate a specific area and route for that. Your vehicles start delivering packages on these routes.

You’re going to get paid according to the number of packages you deliver. Then, you manage this income to pay off the drivers and make your profit from it.

Performance Metrics & Expectations

The DSP business uses sophisticated route optimization tools: many of which are powered by Amazon Web Services (AWS) to ensure on-time delivery and efficient operations.

To stay active in the program and grow your fleet, Amazon requires DSP owners to meet certain Key Performance Indicators (KPIs) consistently:

As a DSP owner, you won’t be in charge of Amazon listings, but if you want to grow your brand ecosystem into more than one revenue model, it’s still necessary to know how Amazon’s marketplace operates.

• As mentioned before, you go through Amazon DSP program application. Here, you’ve got to complete a questionnaire. It includes questions about things like having liquid assets of at least $30,000.

• In the next step, you receive a more detailed application. Here, you get to provide more data about yourself. Such as, you have to show that you have a proper clean driving record.

• The next step is done physically. This means that you have to show up for an in-person interview at the Amazon fulfillment center. You will be interviewed in a comprehensive way about the business. 

• Now, you have to join a virtual training program of one week. Here, you get to learn how the whole DSP program works.

• Once you’ve received the project and license, the next part is entirely on you. As mentioned before, you hire a fleet and start making deliveries.

Your success doesn’t depend on the Amazon conversion rate as it does for sellers or advertising, since you don’t have to locate customers or market things. Instead, it depends on how well you run your business and how well you provide.

Is the DSP Program Right for You?

This program is ideal if:

• You have leadership and management experience.
• You’re passionate about logistics and customer service.
• You’re ready to take on the responsibility of fleet operations.
• You want a semi-franchise model with high operational support.

If you’re thinking about joining the program, it’s a good idea to see what current and former delivery partners have to say. Many business owners check for Amazon DSP program reviews to get real-world information before they sign up.

In the below part, I have shared a crux of all the reviews that I have found on multiple platforms over the internet about Amazon DSP.

Positive Experiences Shared:

• Strong Brand Trust: Many owners appreciate operating under Amazon’s established brand, which makes hiring and scaling easier.
• Support & Training: Numerous reviews highlight Amazon’s onboarding and ongoing support as essential to early success.
• Predictable Demand: With consistent order volume, DSP owners rarely worry about having “slow seasons” a major plus in the delivery business.
• Vendor Discounts: Partners typically talk about how Amazon’s financial benefits make it easier to rent vans, buy uniforms, and insure the fleet.

Challenges Also Reported:

• High Operational Pressure: Several reviews mention that meeting Amazon’s strict KPIs (delivery speed, customer ratings, fleet safety) can be stressful.
• Driver Turnover: Managing driver satisfaction and retention is a common hurdle.
• Thin Margins: While profits are possible, DSP owners must closely monitor costs (fuel, maintenance, payroll) to stay in the green.
• Limited Flexibility: Some partners report that Amazon’s strict route schedules leave little room for personal adjustments or delays.

Most Amazon DSP program reviews say that success depends a lot on how well you manage your time, how well you manage people, and how quickly you can change. It’s not a way to make money without doing anything, but it may be a good business for people who keep focused and organized.

Amazon DSP Program is helping a lot of people run their own businesses. In this program, you get to run a delivery business with the help of Amazon. You partner with the company and help them deliver packages to different locations.

While it’s not completely hands-off and does require operational commitment, the program can be highly profitable for those who manage resources efficiently and maintain quality delivery standards.

Getting started with this program is also very easy. You just have to go through a simple process for that. We have discussed its details in the information given above.