As the world advances, different business industries are becoming better and better for the customer’s convenience. The same case is with online shopping. Now, 2.77 billion people shop online thanks to the convenience in the eCommerce industry.
There are several technologies that are contributing to making the online experience better. They are focused on providing both convenience and security for customers so that they can make purchases without having to leave their houses. For instance, responsive web design makes online stores accessible across different devices and a virtual prepaid card helps buyers make easier payments.
In this article, I am going to discuss some of the top technologies that are improving user experience in this industry.
Let’s start!
Top Technologies Improving Online Shopping Experience
The eCommerce industry is huge. The technology is helping improve its different sectors. So, here I’ll be covering some of the major technologies being used for a better online shopping experience:
Personalized Shopping Experience
One sector that is helping the people most in this industry is the personalized shopping experience. Different types of technologies are being utilized by e-commerce companies to make customers’ shopping experiences as personalized as possible.
AI-powered recommendations:
Artificial Intelligence is one of the leading technologies making a difference in this industry. It is helping people to personalize product recommendations on different platforms such as official websites and social media. In this way, the audience gets to view the recommendation that they might actually be interested in. It is a great way to improve customer experience and have a better chance of making more sales.
Chatbots:
A proper customer experience is also important for making improvements in online shopping. People prefer companies that respond to them quickly and appropriately. To automate this process, companies are now utilizing AI chatbots. These chatbots use different technologies like AI to respond to customers quickly. It creates a better perception of the company in people’s minds.
Augmented Reality:
Augmented Reality (AR) is another advanced piece of technology that improves the user experience. Companies are using it to allow people to have an actual experience of a product without trying it physically. It brings the items right in front of the customer virtually in real-time . So, people don’t have to actually try a product physically before buying it.
Easier Payment and Checkouts
The next important sector is payment and checkout procedures. Several technologies are also improving them.
Virtual cards:
Thanks to the virtual cards people do not have to carry physical debit or credit cards anymore. A virtual prepaid card (and a debit card also) helps people make payments digitally without having to use a real card. It can be used for both online and in-store experiences which is pretty convenient.
BNPL:
BNPL, or the Buy Now, Pay Later, service is now making things even more convenient for people. It is a payment method where people can make a purchase first and then pay later. The companies using BNPL keep a proper digital record of what type of item you have purchased and how much money you owe for the future.
Crypto payments:
The crypto is one of the most advanced payment methods being used today. It is secure and you can make transactions with it conveniently. A lot of companies are now accepting this payment method so that you don’t get involved in payment scams or frauds.
Website and Apps
Online business mainly runs on websites and apps. So, people expect them to run fast and be available all the time.
Progressive Web Apps:
Progressive Web Apps are one of the most useful pieces of tech in this industry. These PWAs work like real applications but they’re accessible via browsers. It means people can use these commerce apps directly on browsers without having to install them on their devices.
Headless Commerce Architecture:
Usually, companies have to struggle a lot in order to make changes to the front-end appearance of the website due to it being attached to the back-end. The Headless Commerce Architecture separates both front-end and back-end in order to help companies make changes easily for the sake of customer experience.
AI-powered searching:
Another way Artificial Intelligence is being utilized in this industry is by integrating it with search methods. AI-powered searching allows people to find the exact products they need without having to struggle a lot.
Security and Fraud Detection
You wouldn’t like being scammed for purchasing your favorite shoes from an unknown vendor, right? Well, the technology is here to help as well.
Automatic fraud detection:
When humans are involved in the moderation process, there’s always a chance of error. However, companies are now using automatic fraud detection systems (such as with the help of AI) to spot fraudulent vendors.
Multi-factor authentication:
Another piece of tech being used in this regard is multi-factor authentication. It is a technology that uses multiple authentication methods such as passcodes and biometrics to keep things secure. This tech makes sure that no unauthentic person breaches or hacks your eCommerce account.
End-to-end encryption:
End-to-end encryption is a technology that keeps the information safe and secure. It keeps the customer data between the device and the server. By this encryption, companies are stopping hackers from stealing people’s data.
Conclusion
To sum it up, technology has improved the eCommerce industry a lot. People are now shopping online with more convenience and security. The tech is being used to provide better recommendations for people. Besides that, it also provides multiple payment methods that are both secure and easy to use. Keeping customers away from scams and data breaches is another thing that the technology is contributing to.
Frequently Asked Questions (FAQs)
How is technology used in online shopping?
Technology is used in online shopping in multiple ways. It helps customers get personalized recommendations and provides multiple payment methods. The shopping experience as well as the customer data is also secured with the help of technology.
What is the future of technology for online shopping?
The future of the tech is insanely bright for the online shopping industry. We’re going to see a lot of improvements in AR and AI to make the shopping experience even better.
What technology does eCommerce use?
The eCommerce industry uses different types of technologies. They include things like websites, applications, AI, etc. The automatic payment methods are also included in it.
