Having an active online presence on different social media platforms has become somewhat of a necessity for both individuals and businesses. Whether you have personal or business social media accounts, their proper management is required for succeeding in the digital world.
Managing accounts manually is a little difficult. Fortunately, there are several social media management tools available out there. These tools make content management, scheduling, and analytics a lot easier for people. In this article, I am going to discuss the top 10 of these tools in detail. Let’s start.
10 Best Social Media Management Tools
Here are some of the top social media mangement tools that are committed in providing best services for businesses to mange their social pages easily.
1. Zoho – Smart Management
Zoho is one of the most advanced social media platforms when it comes to efficient profile management. It offers solutions starting from scheduling and publishing to monitoring and analyzing. It is a complete suite you can use to make sure all of your social profiles are growing with proper post-scheduling. Zoho is a decent option for streamlining the content pipeline.
Businesses that handle multiple platforms can use it for better monitoring as well. For example, you can view how the main keywords, hashtags, and product reviews in a better way. Companies that have multiple social media teams can use them in an optimized way.
Key features:
- Streamlined scheduling and publishing.
- Detailed analytic reports.
- Better team management.
Pricing:
- Free: $0
- Standard: $15/month
- Professional: $40/month
- Premium: $65/month
- Agency: $320/month
- Agency Plus: $460/month
2. Later – Plan & Post
Later is a social media management suite that is perfect for individual influencers. It offers multiple features tailored according to the needs of individual influencers as well as small businesses. It lets people create an interactive content calendar for streamlined post-scheduling.
Later content planning tools to improve the look appeal of the Instagram feed but has changed into a calendar of visuals that includes most social media platforms. The solution has some great functionalities designed to take Digital Marketing to a whole other level.
Key features:
- Easy and smooth scheduling.
- Detailed analytic reports.
- UGC posts scheduling available.
- Mobile app available
Pricing:
- Starter: $25/month
- Growth: $45/month
- Advanced: $80/month
- Agency: $200/month
- Enterprise: Custom
3. Buffer – Queue & Grow
Buffer is a simple and efficient enterprise social media management tool that small and large businesses can use to increase engagement and improve social media results. It offers a variety of features that help with publication, engagement, analytics, creating simple landing pages, and collaboration between teams.
Besides this, there are different reasons why companies are now using this suite of tools for better social media management. For example, it allows creators to note down any inspirational idea or content so that they can utilize it later.
Key features:
- Easy planning and scheduling of posts.
- Easy and engaging content calendar creator.
- Deep analytic reports
- Smooth collaboration with teams.
Pricing:
- Free: $0
- Essential: $6/month
- Team: $12/month
4. Hootsuite – Command Center
Hootsuite, possibly the most powerful social media management software, is utilized by many Fortune companies and has total users of around 18 million. There is a reason behind its popularity. It’s a complete platform that lets you curate the content you want to schedule, track your social media marketing productivity, manage advertisements on social media, and much more.
As a proper suite of tools, it has many aspects that users like about it. It include things like the ability to screen numerous keywords and accounts, etc. This platform is perfect for people who work with complex social media teams. That is because the managers can easily deal with the tool access provided to the teams.
Key features:
- Detailed performance analytical reports.
- Integration with multiple social media platforms
- Ease of use
- Easy access management for teams.
Pricing:
- Professional: $99/month
- Team: $249/month
- Enterprise: Custom
5. Social Pilot – Advanced Tools
Social Pilot is a tool that helps you manage your social media accounts in one place. With its easy-to-use interface, you can quickly schedule posts, track analytics, and monitor your social media performance.
It’s also a good way to track the performance of your business on various platforms. Social Pilot allows you to quickly find out which of your social media accounts is performing best and which one is lagging. Besides better profile management, it offers traditional management features like creating a proper content calendar.
Key features:
- Integrated with multiple social media accounts.
- Easy publishing and scheduling
- Better engagement with users
Pricing:
- Essentials: $30/month
- Standard: $50/month
- Premium: $100/month
- Ultimate: $200/month
6. CoSchedule – Optimize Content
CoSchedule is a decent platform offering different solutions for better social media management. It is primarily a marketing management platform that lets companies handle their marketing campaigns across different platforms including social media. Its management solution comes with all the necessary features individuals and businesses need.
You get to manage multiple projects and campaigns together with the tool’s content calendar feature. Besides that, you can also create custom calendars in order to handle projects in a more streamlined way. In case you work with different teams, assigning content projects to each individual is possible with this tool.
Key features:
- Easy content calendar management.
- Create better custom calendars.
- Built-in intelligence for optimized message posting.
- Great for Digital Marketing purposes.
Pricing:
- Free Calendar: $0
- Social Calendar: $19 per user per month
- Agency Calendar: $49 per user per month
- Content Calendar: Custom
- Marketing Suite: Custom
7. Loomly – Brand Success
Loomly is another good choice as a social profile managing platform. It is one of those tools that are perfect for both individual social influencers and small businesses. Loomly is a solution that lets users deal with their content management in a stress-free way.
This easy management is possible because of the useful features this solution offers. It lets people create content within minutes and publish it on different platforms in an optimized way. Loomly offers several other options to managers with their content publishing strategies.
Key features:
- Better post-planning and publishing
- Easy content scheduling
- Better teamwork capabilities
Pricing:
- Base: $42/month (10 accounts, 2 users)
- Standard: $80/month (20 accounts, 6 users)
- Advanced: $175/month (35 accounts, 14 users)
- Premium: $369/month (50 accounts, 30 users)
8. Sendible – Engage & Grow
The Sendible is one of those social media management tools designed for managing social media designed for digital agencies looking for an all-in-one solution for better social profile management. Sendible offers the Smart Queue feature allowing social media managers to deal with recurring content better.
It has a wide range of solutions designed to help users with every step involved in social media marketing. It is a great option for people who want to view their data on a concise dashboard. Besides that, other options like scheduling, team collaboration, and UTM tracking are also available here.
Key features:
- Concise dashboard
- Reply to comments and inbox messages in the same place.
- Better UTM tracking.
- Built-in AI assistant
Pricing:
- Creator: $29/month
- Traction: $89/month
- Scale: $199/month
- Advanced: $299/month
- Enterprise: $750/month
9. Agorapulse – Simplify Workflow
Agorapulse, Similar to the previously mentioned full-integrated social media platforms, has the most important features like scheduling, a visual calendar, and a social inbox. It is one of the most complete social media management tools that you can use today.
Agorapulse also offers the ability to analyze your competitors’ performance and allow better posting on different social media platforms. However, they do not have an influence function, so you won’t be able to follow your top industry figures. The tool has made dealing with post-publishing a lot easier for users.
Key features:
- Easy dealing with inbox messages.
- Create an attractive visual content calendar.
- Streamlined teamwork with others.
- Streamlined post publishing.
Pricing:
- Standard: $99 per user per month
- Professional: $149 per user per month
- Advanced: $199 per user per month
- Custom
10. EClincher – Pro Management
Lastly, a social management tool that is helping people deal with their social accounts easily is eClincher. It is a complete platform that helps brands deal with their Digital Marketing efforts. Its management solution comes with several useful features.
eClincher allows you to plan and publish your posts as well as respond to social posts, and review your social media performance. User can edit compelling posts for more engagement. Besides that, the tool has an efficient scheduling feature that allows precise post-scheduling for maximum results.
Key features:
- Efficient AI-powered post editor.
- Easy and efficient scheduling.
- Post organization in a visual content calendar.
- Centralized social media conversations.
Pricing:
- Basic: $65/month
- Premier: $175/month
- Advanced: $425/month
Final Verdict
Having a proper online social media presence is beneficial for both individuals and businesses. However, dealing with accounts properly isn’t as easy. So, there are a lot of online social media management tools available.
The discussed tools are designed to help users with different management needs. They offer different types of features tailored for different types of user needs. Pick a tool that is suitable for your needs and start efficiently managing.
