AI is becoming increasingly compulsory for brand protection in this highly competitive landscape. With the rise in the popularity of online businesses, numerous companies have been launched and working online. They generate enough revenue by promoting and selling their products over the web through sites or social media platforms. Similarly, users are finding online shopping a more convenient option. However, some potential risks associated with this online approach, including data breaches and privacy concerns. We have enlisted some essential points showcasing the role of artificial intelligence in brand protection.
How AI Helps in Brand Protection?
The under-mentioned points will highlight how AI helps in brand protection, ensuring that your company will grow speedily with more safety.
1 – Monitor Trademark Infringement
Searching the web with manual methods to identify trademark infringements is quite a hectic procedure. Thus, it requires a lot of effort and time alongside increased labor. In this way, you may have an extra load on your bank, making it severely challenging to generate enough revenue. On the other hand, artificial intelligence helps you scan the web and other platforms in no time to find out if there is any intellectual property theft.
AI-powered systems have the potential to detect similarities in the names, logos, images, and even in videos. Thus, if any of your competitors have copied, your trademark rights will be caught soon. Further, you can take legal action against the companies using your logo or design without authorization. AI algorithms inform you about such circumstances swiftly, enabling you to take the proper steps well on time.
2 – Social Media Sentiment Analysis
Social media is the most reliable tool for brands to get in touch with their potential customers. With the help of platforms like Facebook, Twitter, Instagram, and Pinterest, you can reach a larger audience. Further, marketing campaigns have the potential to put you right in front of the desired audience. As a result, you will get a boom in your sales and generate a heavy revenue.
Nevertheless, some black sheep have made social media a route to deliver damage to online brands. But, AI has strengthened algorithms, allowing you to monitor mentions of the brand, services, or products. Above all, artificial intelligence has the ability to determine the sentiments of comments and mentions. In this way, you will understand whether they are positive or negative. Considering them, you can modify your marketing strategies accordingly.
3 – Domain Monitoring
Another critical threat to online brands is that cyber attackers generate malicious websites with domain names similar to the original one. By ranking them, they deceive the customers and make you untrustworthy. This procedure is known as cybersquatting. It is one of the most common threats that may negatively impact your credibility and marketing outreach, significantly reducing your sales and revenue.
To cope with such situations, you must leverage the power of AI-driven domain monitoring tools. It helps you identify such occurrences by examining domain names quite profoundly. For example, it will detect spelling errors or other deceptive tactics. Consequently, you can request domain takedowns from the respective authorities. Also, such unauthorized activities are challengeable in court.
4 – Counterfeit Detection
In this article, we are not talking about protecting your brand from hacking activities only. Instead, we are covering a whole set of threats and challenges that you need to tackle more progressively to maintain brand reputation and customer experience. Artificial intelligence has enabled companies to generate image recognition tools and authentication systems. As a result, you can easily identify counterfeit products.
These AI-powered tools work on specific algorithms to identify which products are real. Additionally, they are good at analyzing product images, packaging, and even serial numbers. So, you will easily distinguish genuine products from fake ones, helping your company grow more productively and without any associated risks. Moreover, you can call authorities to crack down on such counterfeit operations.
5 – Content Filtering
Another significant role AI plays in brand protection is through content filtering. In this highly competitive landscape, it is crucial to maintain brand consistency by delivering the same sort of experience across all platforms. Whether a customer is contacting you through a website or asking about your services on Instagram, you must provide them with authentic details in the same manner to create an air of trust.
Checking or monitoring your content manually is not an easy job, as you have to be very specific and fast to scan user-generated content. AI has the potential to explore different platforms, like social media, websites, and forums, to see which of your content is violating the guidelines. Moreover, it flags it quickly and significantly helps you remove the offensive material. This approach ensures that you can deliver consistent results to your customers.
6 – Supply Chain Security
The supply chain is the backbone of every brand whether it is working online or offline. A small break in the chain could result in numerous impacts. You may not get the orders on time as well as face issues in the manufacturing sector. Similarly, there could be potential breakdowns in the delivery system. Consequently, you have to suffer from unwanted losses in revenue and credibility.
Conversely, AI has reduced such scenarios to a greater extent by providing businesses with the most advanced tools. Through their help, you can identify vulnerabilities and downpoints inside your supply chain. As a result, you can develop a substitute strategy to cope in case of error. This proactive approach not only helps you maintain your credibility score but also ensures product quality and authenticity.
Final Verdicts
The role of AI in brand protection is highly effective and crucial in today’s digital landscape. From detecting trademark infringements and counterfeit products to domain monitoring and social media sentiment analysis, AI technologies offer proactive and reactive solutions for safeguarding brand integrity. Additionally, AI aids in efficient response mechanisms, ensuring brand owners can take swift action when infringements or reputation crises occur. Besides, you can proactively learn about the supply chain breakdown and follow other strategies to guarantee normal functioning.
