Guest Posting – Bring Your Brand Under The Spotlight

Looking to reach a broader target audience while building website authority at the same time? Why don’t you think about guest posting?

Writing and publishing (hosting) a well written blog post on a high authority and relevant website in your niche can do wonders for you in terms of SEO. It presents you as an authority in your industry and helps you build quality backlinks.

Keep reading the article if you also want to bring your brand under the spotlight with guest posting!

Guest blog posting on a popular website has many benefits. It brings the spotlight to your writing and your brand. Guest blogging is a great way to get more followers and even direct high-quality traffic to your own website. It helps you become recognized as an authority in your niche to build trust and loyalty.

However, you should have a foolproof guest posting strategy to achieve your goals effectively. As I have written so many guest blog posts for our company, I decided to share my own strategy with you guys so you can also reap the benefits of this super link building approach!

Stick around to learn more!

Note: You can also check my other article on Guest Blogging, which also contains common mistakes you should avoid when doing guest posting (blogging).

There are several things to keep in mind before you start your first guest post. This is a great opportunity to make a good impression on the host site, so take your time.

If your first guest post receives good feedback, it will lead to easier facilitation of future blogs. At the same time, if you miss out on a few things with the first blog, it might be more difficult to pitch future posts. Below are some important things you should consider when writing a guest blog post:

1- Blog/Website Criteria

So how do you determine whether a website is ideal for your guest blog? A bit of research is required.

Get an idea of the type of readers the site attracts!

• Are they direct customers or are they influencers in the industry where you belong?
• What interest would they have in your business?

Another important criterion is the authority of the website or blog on which you are about to host your content. Does it look professional?  Has it a good score in popular SEO tools like SEMrush and Ahrefs? Other things like irrelevant banner ads and bad navigation are indicators that the website is not properly managed.

You would instead find another place to publish your blog – something that reflects the quality that you have in mind.

2- Making That Winning Pitch

Reaching out to the top platforms can be intimidating if you do not have a pitch ready. Start off with a crisp and formal email that clearly mentions the purpose in the subject line.

While pitching your blog, add a small introduction of yourself with the relevant context. You can look for the right websites or have someone do it for you. Nowadays, professional services come with great assurances, guaranteeing you a certain audience.

Do not compromise on the websites that you look to post on. Find industry-relevant domains and go through their older articles and blog posts so you have an idea of the standards that they can accommodate.

There are tools nowadays that allow you to analyze a site’s stats and other information – if it is relevant to the target you have in mind then the website is a good match.

You must read some best Ways to Become a Successful Guest Blogger written by Fawad Malik, founder of this blog!

3- Have A Clear Theme

When you choose a blog topic or you are giving a pitch, the website editor should see the connection between your content and the purpose of the platform. It is always good to pitch a story that offers a solution or information that people are not aware of.

While making the pitch, look for unique elements and guidelines on the website so you are already familiar with their style. Tune your pitch or story according to these observations. For example, if a particular website has a bit of humor or uses analogies with contemporary culture in its regular content, it is not a bad idea to incorporate these elements when writing quality content.

When you pitch a guest blog, the story should highlight your expertise. Apart from the story theme, share the context of your own background. Why are you the authority to discuss or share the information?

4- Spend Time On Promotion

Getting a guest blog published on a popular website is quite a big deal. Apart from the eyeballs you get, here is an opportunity to flaunt your association. Share your article on your social media handles and profiles and update your website with the link. If you are planning to have a regular guest post campaign then having a Media or ‘As Seen On‘ page on your website is not a bad idea.

Check out how we did it on our blog!

When you get the green signal to publish your guest post – make sure that you include a small bio of yourself and your profession. Include a high-quality portrait picture too so people can connect what they read with a face.

If you are running a small business or are trying to make it solo, guest blogging offers you a lifeline in an age of expensive advertising. Use this opportunity well, as it is not only a marketing technique but also helps you network with the right people and company.

It all starts with that first post and it will be a continuous learning process. Get the basics right and most of all, enjoy the experience. Remember, you should not compromise on content quality and authenticity when writing a guest blog post because it will prove yourself as an authority!