Business

COO Coaching: How to Ensure Success Within Your Company

Everyone helps the CEO, but who helps the second in command? The Chief Operating Officer (COO) acts as the right-hand man to the CEO, often playing the crucial role of taking on tasks when the CEO feels overwhelmed. While this job is incredibly valuable to the company, many businesses don’t take the time to properly train their second in command. This often leads to revenue losses of up to 30% due to inefficiencies or poor management. The good news is, there are training resources meant to help COOs become effective leaders. 

COO Coaching

Successful COOs demonstrate leadership qualities such as acuity, organization, and sound decision-making which in turn enhances performance company-wide. These jumps in performance include 48% organizational growth, 50% team growth, and 70% individual growth. These numbers are thanks to training programs such as Catapult Ai, which helps bridge the gap between what makes a leader inefficient and efficient. While training is important, choosing the right candidate for the job is just as essential. Ensuring that the person brought into the company aligns with the company’s future plans is key. 

Conclusion

COO coaching helps foster clarity, accountability, and alignment across all departments. Faster goal achievement is raised 95% with continuous department and partner meetings. Improved decision-making reduces harmful bias by actively engaging diverse opinions. Innovation is sparked by allowing a wide range of perspectives to share ideas.

Training allows for learning to become a priority within an organization which 86% of employees deem important. Ultimately, an investment in the COO is an investment in the company. It offers the chance for strategic advantage over competitors and the ability to capitalize on opportunities for expansion and innovation. 

When implemented correctly, empowering the second in command creates a measurable impact on business growth, leading to clarity, improved communication, and sustainable success for a business to build on.

Everyone Helps The CEO, But Who Helps The Second in Command?
Source: Diane Integrates

Brian Wallace

Brian Wallace is the Founder and President of NowSourcing, an industry leading content marketing agency that makes the world's ideas simple, visual, and influential. Brian has been named a Google Small Business Advisor for 2016-present, joined the SXSW Advisory Board in 2019-present and became an SMB Advisor for Lexmark in 2023. He is the lead organizer for The Innovate Summit scheduled for May 2024.

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