A well-written newsletter helps businesses stay in touch with customers, prospects, and partners. It’s also an opportunity to nurture relationships, educate current customers about changes in your products or services, and provide timely information about important industry developments.
A company that relies on word-of-mouth marketing should have a newsletter that provides engaging content to generate a buzz around the products and services it offers. However, if you’ve just started to dabble in the world of digital marketing, it can be challenging to create and curate content that gets people excited.
Still, newsletters are worth a try because they are a relatively inexpensive way to keep your subscribers, customers, and prospective buyers engaged. Designing and sending them doesn’t cost much, and the ROI is massive if done right.
You can use email marketing software like MailChimp to design eye-catching newsletters for starters. It offers a range of newsletter templates and automation tools to get your email marketing off to a great start.
The Basics of Email Marketing
Email marketing lets you send emails with promotions, advertisements, and offers to people in your subscriber list. This list contains the email addresses of possible clients that they gave you when they visited your website or interacted with your business in any other way.
It’s best to segment the subscriber based on demographics, interests, and other factors that make sense to you. Then send unique offers to them based on this data, so they have no choice but to click through.
This is also a great way to build brand awareness and delight your audiences. It also helps companies collect data about their customers to create better products and services for them.
The Best Newsletter You’ve Ever Sent
Some people think that crafting a newsletter is too complex and time-consuming. However, they might not realize that it is one of the best ways to stay in touch with your audience and build connections with them.
Also, it can be an opportunity for you to showcase your expertise and share valuable information.
A good newsletter includes:
A Compelling Headline Or Subject Line
A compelling headline or subject line is one of the most important things that any type of marketing needs. It’s an essential part of any content piece, blog post, marketing campaign, email newsletter, advertisement, and social media post.
It is vital to create a headline that will intrigue readers to click through and read the article in its entirety. Therefore, the headline’s length should be no more than ten words. It should also be catchy enough to make people want to read more.
Clear content
The newsletter should be well written and concise. It should be easy to read and informative. Companies may want to include:
- A personal message from the company founder or CEO
- A reminder of what the company offers
- Recent updates/new developments in the company
- Any upcoming events (including invitations)
Share value
We can create an engaging newsletter by providing value to our subscribers. This is done by sharing relevant information, interesting information, or any other type of content that might be helpful to them.
Some people might think that this idea doesn’t make sense because people are looking for ways to get off their mailing list, not on them. However, offer something valuable in your newsletter instead of just trying to sell everything you possibly can. People will stay on your list and provide you with their contact information for future marketing purposes.
Include Images
Images are a vital way to help your readers understand the content you are presenting. You can show anything from your products to your company’s culture through the power of imagery.
One of the most common mistakes people make with images is not including any. If you’re not sure about how to pick good pictures, use some quick search tools like Google Image Search or Flickr Creative Commons, and you’ll find what you need in no time.
A Call To Action At The End Of The Article Or Newsletter
A call to action is a sentence or two at the end of content that tells the reader what they should do next.
There are many different ways that a call to action can be worded. Here are some examples:
- Visit us at www.website.com for more information
- Let us know what you think.
- Subscribe here now!
Stop Sending Boring Newsletters and Start Sending Engaging Ones
With the rise in social media, emails, and other forms of communication, content is at an all-time high – meaning that your inbox is probably cluttered. People are likely to unsubscribe from your newsletter if it is packed with content that doesn’t interest them, rather than something they want to read.
Communication is a two-way line, and you should be sending newsletters that engage with your recipients as much as possible.
