Common App User Issues (And How To Solve Them)
With over 230 billion app downloads in 2021, it’s no wonder the market is competitive. An app can be the product of a great idea but not quite get the response the developers expect, and often, that will be down to the user experience.
User experience is key to a mobile app’s success. It can be easy for developers to focus on hitting deadlines without thoroughly checking the app’s usability. We’ve compiled some of the most common user issues and how your team can resolve them.
Poor Navigation
The key to any mobile app’s success is ease of use. When a customer downloads your app, whether your intention is for them to convert to your site or purchase your product, they need to be able to find it.
The app’s navigation also needs to blend seamlessly with the rest to an extent, ensuring not to draw attention away from the content.
The bottom line is that if your users cannot find critical aspects and features within your mobile app, they won’t use it very often.
With simplistic navigation, your users can have a positive experience with your app, which will keep them coming back.
How to solve it:
Engage with a company providing app development services to assist with the design of your application. Once you’ve laid out your app simplistically and intuitively, run testing with users from your target audience, making sure they use the app as you expect. Use the feedback from that testing to review the app and rearrange it if necessary.
Speed Issues
In an age of 5G and superfast internet, waiting for any loading or buffering is frustrating for anyone. If an app is slow to load or crashes regularly, the user will likely stop using it and remove the app from their device.
Users value their time and have a low tolerance for delays. Your mobile app needs to respect this for it to have any chance at success.
How to solve it:
Take some time to look at the code in your app, ensuring there is no unnecessary code lurking around. If your content is heavy, consider changing your language to a native language like Swift, Python or Java. If you can’t speed it up, add a graphic to let your user know it’s normal and something is happening in the background. (see the t-rex in chrome)
Ignoring Customer Feedback
Customer feedback is essential in app development and design. You are creating the application for your target audience, and ignoring their issues and feedback is a recipe for disaster.
You cannot expect your user base to use an app that hasn’t been tailored to their needs!
How to solve it:
Provide your users with an easy way to report bugs and issues to your development team. When complaints or feedback are received, act on it as soon as possible, mentioning the changes within your release notes. Showing that you consider customer feedback will assure your customers that you have their interests at heart.
