YouTube is one of the most effective social media platforms for content creators. YouTube offers a platform for content creators to post videos and shorts on their YouTube Channels to interact with viewers worldwide. Timing to post the content is essential to get high engagement and make videos viral. During the week there are multiple time slots with higher engagement rates. As per studies, on weekends (Friday, Saturday, and Sunday), people spend more time on ‘’YouTube’’ as compared to weekdays. On weekdays time slots vary as per the routine of the audience. This article will emphasize on ‘’Best Time to Post on YouTube’’ to get more traffic.
Understanding YouTube’s Algorithm:
The content shown to the users on YouTube is based on certain algorithms. This algorithm works based on multiple factors. Initially, the algorithm was designed to recommend the videos with the most views to its users. However, with time YouTube upgraded the algorithm. Now, the YouTube Algorithm recommends the content following the viewing habit of the users or viewers’ interests. It enables the content creators and viewers to connect via a common interest, which is choosing a certain type of video they would like to watch.
Best Time to Post on YouTube:
On the whole, the best time to post the content on YouTube is in the afternoon after 03:00 PM. As per the survey conducted on social media engagement, it is revealed that most people find the best results on YouTube from 03:00 PM to 06:00 PM. However, there are different times according to the days of the week you need to consider while posting the content. These time slots based on days of the week are stated below for your better understanding.
Monday:
Monday is one of the worst days of the week to upload your content on YouTube as per survey results. This happens because on Mondays, people start their office routine after the weekend and they find less time to spend on social media. If it is essential to post on Monday, prefer to post between 02:00 PM to 05:00 PM. Little hype is observed later on around 11:00 PM and 03:00 PM. Little hype in traffic is observed during this time slot and you may take advantage of it.
Peak YouTube Engagement Time on Monday: 05:00 PM.
Tuesday:
Tuesday is the second worst day to post on YouTube. According to the survey report, only 10% of social media users show their engagement on Tuesdays. This engagement is on the very lower side as compared to other days of the week. However, when it comes to content posting on Mondays, the suitable time to upload the content on YouTube is between 02:00 PM to 04:00 PM. However, engagement remains a little high around 11:00 AM.
Peak YouTube Engagement Time on Tuesday is 02:00 PM.
Wednesday:
In a row, Wednesday comes in the third position not good for posting content on YouTube with a lower engagement rate. It is because, in the first three days, people remain more busy. If you want to post on Wednesday there is best time slot to post is between 02:00 PM to 04 PM. However, as per the survey, a little higher engagement is observed around 09:00 AM.
Peak YouTube Engagement Time on Wednesday is 09:00 AM and 04 PM.
Thursday:
Tuesdays are the second most poor day in terms of when the YouTube video is posted as well. On the basis of the survey report, we find out that only 10 percent of the social media users demonstrate their engagement activities daily on Tuesdays. This engagement in the early morning of Friday is incredibly low as it is on other weekdays. On Thursdays, the best time to post your content is 06:00 PM. However, higher engagement is also observed at 09:00 AM and 03:00 PM. The content posted around these time slots is more likely to get higher engagement of users.
Peak YouTube Engagement Time on Thursday is 06:00 PM.
Friday:
On Fridays, it is reasonable to put up your video content on YouTube because as a week-end day, people are concentrated and maxed out with a bunch of stuff to do. However, on Fridays, there would be ESPN users from around the USA and particularly those working from home or off the work routine and they can spend their time on different sites searching for their favorite content on YouTube. Therefore, you can now embrace this opportunity so that you can frame the edge as a content developer.
On Fridays, higher content engagement is observed between 03:00 PM to 04:00 PM followed by 11:00 PM. Thus, these are the best time slots for you to post the content on your YouTube Channel.
Peak YouTube Engagement Time on Friday is 03:00 PM.
Saturday:
YouTube is set up in such a way that Saturday is the most activity-stuffed day of the week as far as content posting goes. YouTube is a special platform among all social networks because Weekend has the highest engagement rate with different types of content more than the other social media apps. This would mean that YouTube is competing for more audience and if you have captivating content, you may be able to see good viewership and even go viral. On Saturdays, the best time to post the content is between 03:12 PM To 5:00 PM.
Peak YouTube Engagement Time on Saturday is 04:00 PM.
Sunday:
Sunday is also one of the best days of the week to upload your content on YouTube. It’s weekend and there are more people engaged on YouTube to watch their favourite content. As the survey showed, a higher rate of engagement is observed after Friday and Saturday. On Sundays, there are more time slots available for posting the content. These time slots are 11:00 AM, followed by 02:00 PM to 03:00 PM.
Peak YouTube Engagement Time on Sunday is 11: 00 AM and 03:00 PM.
Best Time to Post on YouTube During the Week a Glance:
| Days | Time Slot |
|---|---|
| Monday | Between 02:00 PM to 05:00 PM. |
| Tuesday | Around 06:00 PM. |
| Wednesday | Between 02:00 PM to 04 PM and 09:00 AM. |
| Thursday | 09:00 AM and 06:00 PM. |
| Friday | Between 03:00 PM to 04:00 PM. |
| Saturday | Between 03:00 PM to 05:00 PM. |
| Sunday | 11:00 AM, 02:00 PM to 03:00 PM. |
Other Factors Affecting YouTube Content Engagement:
Despite the time, there are also many other factors, that might affect your YouTube content engagement are discussed below in detail.
Time Zones:
If you are directing content to a wide world view audience, it may probably have the impact of time differences with many audiences covering different regions of the world. On the other hand, YouTube has the option to plan when you post, which is advantageous.
Geographical Location:
Geographical location also affects content engagement on YouTube. Mostly algorithm shows the content to the users on YouTube based on geographical location. Use creative and general captions in the description to reach out to more audiences.
User Behaviour:
YouTube offers features that enable you as a creator to enhance your visibility and make your content more engaging. You may make the content according to the interests of your audience. For this purpose, YouTube offers a feature ‘’Other Videos Your Audience Watched’’. You may also use the analytical tool on the YouTube page to check when your audience is most active.
Different Engagement Trends
On YouTube, various types of trends are used to make attractive and effective content for your viewers. Following these trends and using these trends as captions may increase the reach of your content on the platform.
Concluding Statement
As this article depicts, timing to post on YouTube is most important. Content posted on higher engagement times gets more views and gets viral. As per studies, Monday, Tuesday, and Wednesday are the worst days to upload content as these days have lower engagement rates owing to the start of the week. On the other hand, Thursday, Friday, Saturday, and Sunday are higher engagement days because of the weekend. People spend more time on social media watching their favorite content. These days consist of multiple time slots that are best for posting the content. Content posted according to these time slots has a higher engagement rate.
