Social media marketing tools can help businesses to grow, and gain more for better productivity and position in searching. The number of users is continuously increasing, like Pinterest, Meta, X, etc. Understanding how you will take advantage of social media channels is necessary.
Monetizing your account on social media is not easy, as it takes more time. People turn to those social media tools that help them create a thorough social media strategy. You find the right skills and plan to execute a great strategy. Then again, it can cover different digital assignments.
I have developed this guide especially for business owners or managers to establish a smooth social media working operation for their business. I have tried to explain some top-performing tools in detail for you to pick a better one as per your preferences and requirements,
Top 10 Social Media Marketing Tools For Business
The following are the best social media marketing tools to go for:
1. HubSpot
HubSpot is the best social media sensation that has all-rounder functionality. The functionality makes it a fantastic social management tool for businesses and agencies. It is a CRM platform that provides the best-in-class customer experience. You can grow by using the services of this platform like marketing, scaling, customer service, and sales.
Features of HubSpot
There are multiple exceptional features that HubSpot holds
- Automated CRM database
- List Segmentation
- Automated Workflow
- Landing Pages, Blogs, and Web Pages
- Email Analytics
- Reporting Dashboards
- A/B Testing
- Paid Ad Tracking
- Social Media Integration and Management
Pricing of HubSpot:
There are two types of billing systems:
- Starter Plan: $50 per month
- Professional Plan: $800 per month
- Enterprise Plan: $3200 per month
2. Sprout Social
Sprout Social is a famous tool because of its usability and publishing features. Managers can control their marketing efforts in a better way. It also allows full post-scheduling abilities, a thoroughly analytical platform, and social media data collection functionality. The social media marketing tool highlights multi-level access, through easier management for clients to arrange and designate tasks.
Key Features of Sprout Social
- Multiple outstanding features Sprout Social holds
- Integration
- Publishing
- Activity Dashboard
- Analytics
- Engagement
- Team Collaboration
Pricing of Sprout Social
- Free: 30-day free trial
- Standard plan: $99 per month
- Professional plan: $149 per month
- Advanced plan: $249 per month
3. Hootsuite
Hootsuite is not a new buddy in the list of social media tools because of its tracking tools and analytics. The platform earns a high ranking because it manages multiple profiles from one dashboard. You will be allowed to collaborate with team members and analyze digital trends and collaboration in real-time as the tool allows it. You can assign tasks and posts among different channels to grow your social media audience with this specific tool.
Key features of Hootsuite
- Scheduling
- Content curation
- Promote
- Analytics
- Monitoring
- Team Management
- Security
- Apps and Integration
Pricing for Hootsuite
There are four paid options for Hootsuite:
- Free: 30-day free trial
- Professional: $19 per month
- Team plan: $99 per month
- Business plan: $599 per month
- Enterprise: Varies according to your business
4. Canva
Canva is an incredible online tool that offers a user-friendly interface. It is a design tool with great features and elements that even beginners can utilize. It allows users to create attractive designs and images for their campaigns. The interface is user-friendly and offers a drag-and-drop service. It comes with ready-made and creative designs that you can use it to build a captivating social media brand.
Features of Canva
The main features of Canva are:
- Photo Enhancer
- Photo Blur and free icons
- Photo Frames
- Web wireframe
- Add text to photos
- Stickers and Badges
- Speech bubble maker
- Image Transparency Tool
- Photo vignette and Design grids
- Add texture and Image Cropper
- Drag-and-drop interface
- Updated 60,000+ free templates
Pricing of Canva
It offers a free version, which provides a free trial. Canva offers two types of planning.
Monthly Pricing:
- Pro-plan: $12.95 per month
Yearly Pricing:
- Pro plan: $9.97 per user/month
- Enterprise plan: $30 per user/month
5. Zoho
Zoho is one of the best social media marketing tools in multiple ways. It helps customers to run the social aspects of their business in one place. In the meantime, it manages the customer’s email, accounting, projects, and webinars. It automates business processes, accelerates sales, and measures performance. On the other hand, the business intelligence features and artificial intelligence use can warranty the remote workflow to achieve more success.
Features of Zoho
- Data Integration
- Data Preparation and Management
- Visual Analysis
- Augmented Analytics
- Unified Business Insights
- Collaborative Analytics
- Data Storytelling
- Mobility
- Embedded BI
- Security & Governance
- Deployments
- Extensible & Elasticity
Pricing of Zoho
- Free: 15-day free trial plan
- Standard: $10 per month
- Professional: $30 per month
- Premium: $40 per month
6. Buffer
Buffer is a specifically used tool for social media content creators to schedule posts, content planning, and automation. It has a good ranking because the pricing plan starts at just $5 per month. The essential value of Buffer is content planning and posting instead of adding too many features to it. It provides a free trial of 14 days per person. That plan offers you three social channels and 10 scheduled posts.
Features of Buffer
- Multiple posts and tweets
- Social profile sharing
- Profile management
- Multi-media format sharing
- Agency/business planning
- Analytics and insights
- Stats comparison
- iOS and Android support
- Team collaboration
- 2-step account login
- Customized scheduling
- Standard buffering
Pricing of Buffer
Buffers offer a 14-day free trial, with these different prices of packages.
- Free plan: $0 per month
- Essential plan: $6 per month
- Team plan: $12 per month
- Agency: $120 per month
7. Loomly
Loomly is an excellent social media platform to publish content and respond to social media messages. It offers impressive plans for teams of almost 30 to get massive collaboration. The platform allows users to create eye-catching content for Meta, Pinterest, LinkedIn, and X. Loomly has helped 68,099 managers worldwide take their social media to another level.
Features of Loomly
- Social Analytics
- Social Publishing
- Campaign Optimization/Planning
- Social Engagement
- Social Ads
- Content Calendar
- Content Library
- Shared Inbox
- Approval Workflows
- Users and Permissions
- Content Creation
Pricing of Loomly
- Base: $32 per month
- Standard: $64 per month
- Advanced: $131 per month
- Premium: $277 per month
- Enterprise: suitable price according to your business
8. MeetEdgar
MeetEdgar is a famous social media tool that helps customers manage multiple social accounts in one place. It is an exceptional tool because features like automation and scheduling provide an effective way to automate publishing. Businesses can better understand how social media influencers affect consumer behavior by utilizing the platform, which spends a lot of time recycling old postings and information.
Features of MeetEdgar
- Social Media Monitoring
- Post Scheduling
- Multi-Account Management
- Customer Engagement
- Brand Tracking
- Auto Publishing
- Analytics
- Content Management
Pricing of MeetEdgar
The Edgar provides two types of plans:
- Eddie Plan: $24.91 per month
- Edgar Plan: $41.58 per month
9. BuzzSumo
BuzzSumo is a cloud-based platform that serves research purposes. It allows users to search for the most shared content on social media channels. You can attract more people by providing the most suitable content and surpassing more opportunities on social media platforms. The search area is so vast that the platform can also access other domains.
Features of BuzzSumo
- Advanced data filters
- Content creators’ details
- Data Exports
- Open API available
- Social Media Content Insights
- Social media Analytics
- Customized Alerts
- Effective Content Curation
- Personalized Interface
Pricing plans of BuzzSumo
- Content Creation: $199 per month/ 1 user
- PR and Comms: $299 per month/ 5 users
- Suite $499 per month/ 10 users
- Enterprise: $999 per month/ 30 users
10. Mention
Mention is a social listening and monitoring of what people say about you, your business and your rivals. It enables brands and agencies to grasp crowd perception on social media and the web. You will be able to monitor what people are saying about your product or brand on online platforms. It has 4,000 enterprise clients and exceeded 750,000 customers in 125 countries.
Features of Mention
- Reporting/Analytics
- Billions of Sources
- Content Management
- Campaign management
- Influencer Dashboard
- Sentimental Analysis
- Social Media Integration
- Reporting & Statistics
- Account Management
- Data Exports
- API Access
- Historical Data
- Facebook crawling
Pricing of Mention
- Free: 14-day free trial
- Solo: $49 per month
- Pro: $99 per month
- ProPlus: $179 per month
Final Summary
Social media marketing tools are essential for any business seeking growth and monetization. With a wide variety of platforms and tools, that I have mentioned in this article can smoothly run their social media strategies. These tools offer everything from content creation and scheduling to analytics and customer engagement.
Although it takes time and effort to master all of these platforms. However, as per my suggestion you have to choose one platform that fits your budget, execute that for your strategy, and wait for results. I hope that you will be able now to transform your social media presence into a powerful business asset.
