Are you looking for ways to skyrocket referral traffic to your website? Do you want to establish brand awareness and authority using high-quality content? Wouldn’t it be great if you could boost your website’s search engine rankings with genuine backlinks from high-authority websites?
If your answer to these questions is a thunderous “yes,” it’s high time you start working on a robust B2B link-building strategy.
B2B Link Building: Why It’s Important
Genuine, high-quality backlinks from authoritative websites play a key role in boosting your reach and website traffic. Also, they help generate leads and drive conversions in the long run.
But B2B link building isn’t as simple as publishing guest posts on a few established websites. It requires a concerted effort to reinforce your authority and build long-standing connections with your industry’s journalists, bloggers, content creators, and influencers.
It emphasizes the importance of working with an experienced B2B content marketing agency. The right B2B content marketing agency will help you understand your target audience and outline a robust content strategy.
Whether you’re looking to create guest posts, infographics, case studies, or industry reports, the expertise of a B2B content marketing agency will come in handy.
Once you start creating outstanding content, you can use various tactics to attract quality backlinks to your website. In the following sections, we’ll outline a few B2B link-building strategies that’ll work for your company in 2022. Let’s dive right in.
1. Reclaim Brand Mentions
If your company has existed for a while, other websites and online publications might have written about your brand or products. You can leverage those branded mentions by reaching out to the website admins or authors and requesting them to add a backlink to your website.
Start by identifying your brand mentions with the following Google search query – {brand name} + {website.com}. The next step is to go through each search result to find out whether there’s an opportunity for link-building.
Focus on harnessing uncredited brand name mentions in blog posts, news articles, and other types of published content. Reach out to the author or creator of the original content with a link to your website, blog, or product pages.
It’s a good idea to set up Google Alerts for your company name. It’ll ensure you’re up to speed on every brand mention and help you convert every citation into a backlink. Besides boosting search engine rankings, reclaiming branded mentions will reinforce your brand authority and online reputation.
It’s particularly crucial, considering that B2B buyers spend nearly 27% of their time conducting online research before purchasing.
2. Harness HARO
HARO or Help a Report Out is an online platform connecting journalists to credible and trustworthy sources. You can use the platform to your advantage by signing up as a contributor.
Once you complete the registration, you’ll start receiving three emails daily with queries from relevant journalists in your industry. Look for queries/requests you can address through any content on your website.
Reach out to the respective journalist with a link to your content, highlighting the answer to their query. Request them to mention your company as a source and add a link to your website. It’s an excellent way to earn backlinks from authoritative and renowned publications.
It’s essential to build a repository of insightful, original, and well-researched content before you sign-up on HARO. Focus on creating high-quality whitepapers, case studies, industry reports, and infographics with plenty of data and statistics.
3. Sponsor Industry Conferences
Conference sponsorships provide you with numerous opportunities for link building and networking. All you have to do is find relevant industry conferences to attract your target audience. Request the organizers to add your company logo and website URL on the conference’s web page.
Besides attracting backlinks, sponsoring conferences is an excellent way to get in front of target buyers and position your brand as an industry authority. Also, it’ll help you grab the attention of bloggers and journalists and forge a long-term relationship with them.
Conclusion
There’s more to B2B link building than publishing guest posts and harnessing broken link opportunities. If you want to maximize high-quality backlinks, start by working with a B2B content marketing agency to create outstanding content.
Next, use platforms like HARO to connect with established journalists in your industry and build a relationship with them. Keep an eye out for uncredited brand mentions, and sponsor relevant industry conferences to boost brand authority further while earning backlinks.
