When it comes to heavy competition between websites and blogs on the internet, it makes perfect sense to optimize each and every post that you upload on your website. SEO-friendly blog posts have higher chances of ranking in the SERP, which boosts the organic traffic of the website. It is also a way to beat the competition.
However, it is not easy to generate such posts that are not only informative for the readers but also SEO-friendly for search engines. Why not get two birds with just one stone? I have marked some important tips here that can help you write appealing posts. Make sure you understand them properly and create a strategy to integrate them into your strategy for optimal outcomes.
What is SEO Friendly Blog Post?
SEO refers to search engine optimization and it’s a process that defines how a search engine will see your website. The same is applied to content. The SEO friendly blog post is the comprehensive process of optimizing different aspects of your articles to make them fully optimized for search engines. It involves adding keywords and meta descriptions alongside aligning the content structure according to users’ search intent.
You can find the latest trends in content writing and generate your posts accordingly to get to the top of the results pages. This is the most practical way to have an upper hand over your competitors while maintaining the authority of your site.
One important point to note is that both SEO and content creation have a close collaboration with each other. While SEO has incredible benefits in boosting your articles to the top, the overall impacts of content on the SEO of your site are tremendous.
Tips to Write SEO Friendly Blog Posts
From the length of the content to how you portray details in the article, there are dozens of tips to write search engine-friendly blog posts, but it’s not for sure that using all of those techniques will make your post SEO-friendly. Instead, look for a few of the top tips and tricks and stick with them to get better and focused results.
Amazing tips for SEO friendly blog posts that won’t fail you might include keeping the length of your blog post to above average, in addition to headings, subheadings, and bullet points, using strong and decision-making words and phrases throughout the post, and sticking to specific writing patterns.
Be Clear About What You Want to Write
Before you start writing the blog post, wait for a moment and gather your thoughts on what you are about to write. You should think of what kind of details you are going to share with the visitors and how you want to portray the information. Do some thorough keyword research and understand the topic before you start writing. Once it’s clear to you what you want to share and how you want to share, it’s time to start typing.
Furthermore, understand the interests of your audience to determine what information they are looking for. In this way, you can select the dedicated blog post type that can bring more and more users.
Stick to a Certain Structure of the Blog
It makes more sense to write an article or blog post that has a definitive pattern or structure instead of just pouring words on the computer screen. You must spend quality time on content modeling. Start the blog with some sort of introduction. This section will notify the readers about what information will be added to the article and if they need it or not. After the introduction, the main body of the article should be presented.
This can include as many paragraphs as required, and this is the part where you can add stock photos to your blog post in order to make your posts appealing. Yoast SEO is the tool that can help you incredibly for this purpose. The final part of the blog post should be written in the conclusion section.
Keyword Research
One of the most important tips for writing SEO-friendly blog posts is to remember to use keywords in the content. Don’t make the mistake of just stuffing your article with them but depending on the length of the article, you can add them 2-3 times.
Read More: Keyword Research for SEO – An Ultimate Guide
Different tools are available on the web that can help you find the trending and low competition keywords to achieve higher rankings. I have listed some of the top ones below.
One additional tip is that these tools can give data regarding the topics with higher search volume. However, they usually count a larger time span in producing such metrics. You must check the latest trends associated with these keywords to determine if they are still searched. Google Trends would be the best tool in this regard.
Use Headings and Paragraphs
When was the last time you read a blog post that had a full page length but didn’t have any headings, bullet points, or paragraphs? Maybe now you can understand how important it is for your blog post to have specific headings and short paragraphs. There is no issue writing a blog post for up to 1000 words, but you need to divide it into smaller paragraphs.
If possible, use as many headings as possible, and if you can make bullet points, do so instead of writing another long paragraph. Another tip is that you must leverage the potential of the Repurposing Content strategy. It can help you save time and effort, as well as improve the quality of your articles.
Ask Someone Else to Read the Post
Before posting the blog or article on the website, it would be better if you could get someone else’s perspective on how the content is written. This is not only for getting the idea of how others see your content and what they feel about it, but it can also help you eliminate any mistakes.
When you spend an hour or two writing the article, it might be difficult to point out your own mistakes, so ask a friend or coworker to read the post and point out if something doesn’t add up. It will help you find the errors and increase the content authority for Google E-A-T.
Focus on Meta description
\When someone searches for a specific keyword in the search engine, and it shows the list of websites that might contain relevant material, only a specific part of the website is shown to users. This small description is known as Meta description. When you finish your article or blog post, start writing this. It is one of the most essential tips to write content that can rank for SEO.
This can be written with up to 150 characters, and it will show up in the search results. This is the sentence that will convince readers that your website has relevant material, so pay more attention to summarizing your blog post in just 1 or 2 sentences with all the right keywords.
Add Images, Videos, and External Links
While preventing common beginner blogging mistakes is a critical requirement, it is necessary to engage users as much as you can. Let’s face the fact that looking at an image or watching a video is more convenient than reading a full-page article, but written content is still important.
If you can find a video related to your post, upload it with the content as well or better, shoot your own video and make a tutorial out of it.You can also design your own graphics with the best graphic design software by using creative design skills.
The same thing goes for internal and external links. One of the key tips to write SEO friendly blog posts is to include backlinks in the content. If there is another blog post that users might take an interest in, add the link to that article to your blog post.
Featured Snippets
A snippet is a concise summary or excerpt displayed on search engine results pages (SERPs), offering users a preview of the webpage’s content. Also, Featured snippets make the content more unique and help search engines recognize what it contains about the subject. As an author, you must include precise information and also add images that answer the user’s problem. Google recommends the content and ranks on the first page which solves the quarries of users.
Promote Your Blog Posts
In this modern world, you must promote your blog posts to signal the Google and other search engines about the authenticity of your content. Create a content distribution plan and run marketing campaigns on different platforms.
Although email marketing and social media campaigns are the old tactics to expand your reach and grab more audience, you can also convert your blog posts into podcasts. It enables you to provide information to the disabled audience as well.
How to Increase the Productivity of SEO Friendly Blog Posts?
After writing a blog post which you thought to be SEO friendly, there are several tactics that can help you take its quality to a further level and enhance its productivity. Grammarly, counted among the best blogging tools, can help you eliminate spelling and mistakes errors to make your articles look more authentic and compelling. Hence, it will capture the attention of the users.
You must also look for other options. However, they are paid. Consequently, you may face issues if you are short of budget. But that’s not what can put you at the back end to achieve success. You can leverage the potential of free SEO tools.
Read More: Free SEO Tools Every Beginner Should Know
Make sure that you have designed high quality content with all the essential elements added to it. Additionally, you must cross check it with a blog post checklist to identify the flaws and focus on eliminating them.
Concluding Lines
As the trend of blogging is growing, Google has updated its search algorithms and content strategies. Writing SEO friendly blog posts needs expertise, extensive knowledge and research relevant to the topic. Your blog ranking depends on your content and how you write quality content that helps the user. To write an SEO friendly blog post, first of all, care about its length and structure and make it user-friendly and easy to read.
Include heading and sub headings to make it unique, and use the target keyword in each heading to help search engines. You can add a meta catchy meta description and then add internal and external links to engage users. Visual media is also important for quality posts, adding images, videos and audio content.
FAQs
How to optimize blog posts for SEO?
Targeting low competition keywords alongside aligning the content according to users’ search intent lets you optimize your blog post.
How to write a SEO friendly blog post?
Make sure that you have entered the right information and structured it properly so that search engine bots can easily understand it.
How to rank a blog?
Choose a low competition niche and write the content in a more authentic way. Leverage SEO potential and get backlinks from top sites to improve the authority of your blog and rank higher in the SERP.
How can I increase my blog views?
Besides SEO, you must implement marketing tactics to get more views on your blog.