Let’s be honest: there’s no way to completely prevent cybersecurity threats to your startup’s integrity. As things evolve and technology becomes more sophisticated, it becomes increasingly challenging to identify threats and maintain your security.
Besides the human factor, your company’s digital assets also add to the vulnerability. This is why you need to step it up a notch from traditional vulnerability management and delve into exposure management.
Exposure management is about identifying, assessing, and mitigating all potential security risks, such as misconfigurations. Unlike traditional vulnerability management, which focuses solely on patching software flaws, exposure management takes a broader, risk-based approach.
It’s a proactive approach to data security that, as new threats emerge daily, can be the key to your startup’s safety and growth.
In this article, I am going to discuss what exposure management actually is, along with some points that will highlight its importance for businesses. Let’s start!
What Is Exposure Management?
Exposure management is the process of identifying, analyzing, and managing potential risks that a business might be vulnerable to. Businesses, regardless of their type, usually face several risks such as market volatility, cybersecurity threats, etc.
These risks can have a negative impact on the company, causing significant financial and operational difficulties. So, companies use different techniques in order to minimize and manage these risks so that they don’t trouble the operations.
Why Is Exposure Management Important for Startups?
According to the Vulnerability and Threat Trends Report 2024 from Skybox Security, last year, over 30,000 new vulnerabilities were reported (a 17% increase from the previous reported period).
This means that cybercriminals have more ways of attack, and some of them weren’t even known to security specialists up until quite recently. Add to this smart technology, and you have a cocktail of uncertainty in the field.
Still, this doesn’t mean you’re a sitting duck. Traditional methods to protect your startup from cyberattacks continue to work, but they need a bit of help from new technologies and systems. This is why exposure management makes sense.
Here are some of the most common benefits you can expect from implementing comprehensive exposure management in your startup:
Better Vulnerability Visibility
Cybersecurity solutions based on comprehensive exposure management provide a unified view of all potential security risks across your startup’s entire attack surface. This includes vulnerabilities in software, misconfigurations in systems, outdated assets, and weak security controls.
Specialists call this approach Unified Vulnerability Management or UVM, because it integrates all the security tools of your organization. As a result, you can implement more effective risk management and incident response.
Decreased Exposure to Risks
Following the old saying, “An ounce of prevention is worth a pound of cure,” exposure management considers potential risks for your company before they become a problem. The method focuses on strengthening your business’s overall security posture and minimizing blind spots.
Vulnerabilities are identified and addressed before they can be exploited, which ensures that potential threats are neutralized early. But, unlike traditional vulnerability management, risks are evaluated based on their potential impact on the business. This means that resources are allocated to mitigate the most critical threats first.
Keep in Line with Regulatory Requirements
Due to legal frameworks like GDPR, CCPA, or Australia’s Privacy Act, rules and regulations regarding data protection and privacy are quite strict. A breach can cost you more than the loss of data, clients, and reputation; if you’re found guilty, you also risk hefty fines.
In fact, many small businesses and startups never recover from a data breach, often closing their doors for good.
When you implement and stay up-to-date with the regulations that apply, you strengthen your business’s defenses and increase customers’ and stakeholders’ trust in your capacity to grow.
Increased Customer Trust
A proactive cybersecurity approach and focus on compliance with data security regulations show customers they can trust your company with their personal information. This is a big deal for a startup trying to find its footing in the market, and can be a great chance for growth (even if it’s just from a reputation perspective).
Wrap Up
In summary, when you think about the importance of your startup’s security, it’s easy to see why comprehensive exposure management is important. It helps identify and analyze potential threats that negatively impact the company. Besides risk management, the reasons discussed above explain why comprehensive exposure management is crucial for startups. Sure, the initial investment may be a bit heftier, but this step will help your business in the long run.
Frequently Asked Questions (FAQs)
Why is exposure management important?
Exposure management is important for a number of reasons. It helps with the identification and management of major risks that can harm a startup or a business. It helps with data protection, compliance, and makes sure the company grows in the long term.
What do you understand from leading in the management of exposure?
In exposure management, you get to understand several important points that describe the risks a company is facing. This understanding allows professionals to come up with potential solutions to tackle the risks.
