If you’re a marketer looking for ways to increase conversion and drive more traffic, there’s no better time than now to start adding video content to your marketing. Video is becoming increasingly popular among consumers, and businesses are taking notice.
Product videos are now an essential part of every company’s marketing strategy. They help customers understand your products better and boost conversion rates.
The opportunity to implement video into your lead generation and conversion optimization strategy are ripe. Video can be used to sell a product, give tutorials on how to use it, explain why it’s useful and much more.
With an increasing number of agencies for e-commerce product videos and several other online businesses, it’s getting more difficult for customers to choose when shopping online.
Creating videos targeting specific audiences has numerous benefits – from making your brand seem trustworthy to boosting conversion rates.
Let’s explore five reasons why product videos boost conversion:
1. People trust video content more than written content.
We’ve all heard the mantra “a picture is worth a thousand words.” Truthfully, it’s not just photographs that are worth that many words, but video content. Video can grab your audience’s attention like no other medium can. Written content might be able to engage your audience, but video content will engage them like nothing else.
If a reader has to scan through a few paragraphs to get the same message as a video, they will probably be less likely to do so. Your product videos can help establish your brand’s story and value proposition. How so? Well, you can use videos to tell your brand story, showcase your product in action, and show off your product’s capabilities.
Through these videos, your audience can understand your product’s value proposition without having to read a single word.
2. Video ads have higher click-through rates.
Video ads have been shown to have a higher click-through rate than static image ads. This means video ads could get your brand more clicks than static image ads. This might be due to the fact that video ads are more engaging than static ads.
If you want to boost your click-through rates and generate more leads, you should definitely consider investing in video ads. You can use video ads on social media platforms such as Facebook, Instagram, and Twitter. But, ensure that your video ads are optimized, so they’re not annoying and jarring to your audience.
3. Video can be used to educate your audience.
Another reason why video boosts conversion rates is that it can be used to educate your audience. When you educate your audience, you build trust with them. You’re showing your audience that you understand their needs and care about their experience.
If you have a product that solves a particular problem, you can use a video to show your audience how it works. You can create a tutorial-style video that walks your audience through the product in a simple and straightforward way. If your product is a piece of software, you can use video to walk your audience through the different features and show them how to use it.
4. Products with video generate more leads.
Another reason video boosts conversion rates is that products paired with video content generate more leads. Pairing your product with a video gives your audience a better understanding of how it works.
You might be thinking, “But doesn’t a video add to the cost of my product?” Video production can indeed be expensive, but think about the return on investment: products that are paired with video content generate more leads than products that aren’t. You can do simple product videos and still see positive results.
While it may not be a Hollywood-quality video, but it will still do the trick. If you don’t have the budget for a video, you can create a product video using a sketch or something similar.
5. Video is easy to use for A/B testing.
Another reason why video boosts conversion rates is that it’s easy to use for A/B testing. What’s A/B testing, you ask? It’s a marketing approach that compares two different versions of a marketing strategy to find out which performs better.
For example, you could create a video showcasing your product and then make another video that uses a voiceover. You can then see which video converts more customers and use that information to determine how to improve your marketing strategy. A/B testing your video is essential because it will help you figure out what works best.
You might think your product video works, but there’s always room for improvement. When you A/B test your video, you can compare different versions of your video to see which one yields better results.
Conclusion
When it comes to marketing, everything is a numbers game. You want as many people as possible to see your content so that as many people can learn about your product and become customers.
The best way to do this is to create compelling video content that gets people interested in your product. Video has been proven to increase engagement and boost conversion rates because it’s an immersive medium that people can’t help but be drawn to.
With product videos, you give potential customers a better idea of your product and how it works. You also build trust with your customers by showing that you care enough to put effort into your marketing.
