There are 4.66 billion people who are active internet users.
There are 3.6 billion people who are active social media users.
As a projection, there are more than 1.8 billion people making purchases online.
Still, can you overlook internet marketing for your business? The above figures seem huge, right? But these figures will keep growing in the coming years. If you are not familiar with digital marketing strategies, you might be skeptical of their benefits for your business.
Earlier, transitional marketing methods such as newspapers, pamphlets, and television worked effectively and were impactful. But today, in the internet era, you should embrace internet marketing tactics to ensure profitability. Marketing is all about interacting with your potential audience at the right place at the right time.
Today, consumers spend more time online. It means your business should be there where your customers are. And digital tactics such as social media, Google My Business, SEO, mail marketing, etc., have the potential to take your business online in the least possible time.
What is Internet Marketing
According to AdWeek, you can see one-third of marketers believe that digital will account for more than 75% of total marketing spends in the years to come. Put simply; the potential to reach millions or billions using just a couple of clicks on your smartphone or laptop can be called digital marketing.
Well, this was not the exact definition. Digital marketing means the way to promote your products and services on the Internet using a computer or any digital device. Digital marketing covers a huge spectrum of different modules such as
- Search engine optimization
- Social media marketing
- Content marketing
- Email marketing
- PPC and much more
Ever since we started using various search engines, especially Google and social networking sites such as Facebook and Instagram, people’s reliance on digital tools has been increasing. Today, your majority of daily tasks are performed through digital tools and people trust those tools more than anything else.
This is not the end. Consumers are now accessing ubereats like food application to find nearby restaurants and check reviews of previous customers. Now coming to our main question, have you ever wondered what makes us get there on that particular app or the website? It’s called Internet Marketing.
Promote your products or services on various digital platforms and reach out to your targeted audience without any geolocation barrier. This is the main purpose of digital marketing. If it is done smartly, it will increase traffic to your webpage and give you an attractive yield on your investment.
Immense Advantages of Internet Marketing for Your Traditional Business
HubSpot stated that the majority of brands facing the above challenges when it comes to marketing. But Internet marketing helps to overcome the above issues with measurable results.
These days, it is imperative for any business to have a strong online presence. If you are running a conventional business and don’t have an online presence, you lose potential customers and huge money on the table. Moreover, you can not expand your business reach and create brand awareness in the market.
For instance, you are running a grocery store, having a website, app, and social media accounts give your customers adequate info about your business. In addition to that, you can attract maximum customers; internet marketing makes it possible to reach an enormous audience in a single click. Isn’t it cherry on the cake for your business? Yes, because it is both cost-effective and powerful.
Now let’s discuss several benefits of engaging internet marketing for your business. Here is an overview.
Affordability
Usually, entrepreneurs are concerned about budget when it comes to carrying promotional activities. Earlier, traditional forms of marketing such as radio, billboards, and newspapers were popular though it was too expensive. At the same time, internet marketing is cost-effective and allows small and medium business owners to start with a minimal budget.
Let’s carry forward the previous example; it would be economical to develop a website and create social media accounts for your business. All you need to enter the necessary information, and you can start promoting your services in front of thousands of people. It even also offers an attractive return on investment. You don’t need to spend thousands of dollars on marketing; you can start with a few bucks.
Helps Generate Better Revenues
The prime motto of any business is to generate maximum revenue while spending less. As internet marketing makes it possible to reach thousands of the audience, it certainly opens a door of additional revenue opportunity. Optimum conversion rates generated by online marketing strategies will generate quality leads.
According to a study conducted by Google with IPSOS Hong Kong, it has been stated that 2.9 times better profitability expectancy for brands leveraging online marketing to those who lack it.Â
Not only large-scale corporations but small and medium-size businesses also generate revenue and customer engagement with minimum investment. Thus, investing time and money into digital marketing gives you fruitful results and maximizes ROI.
Makes Online Presence Strong
Today customers spend more time online. It means you should be there where your customers are. Having a strong online presence is vital for any kind of business. If your potential customers can’t find you online, they will go somewhere else. Yes, this is the nature of business today. If a new customer wants to get info about your products or service, they will perhaps search online; usually, they start with Google.
More than 36% of SMEs were running without a website and social media presence in the previous year. Lack of online presence might ruin your reputation, and modern consumers believe you can not fulfill their expectations – the result, they will choose your rival.
Today, consumer’s expectations have been changed; they visit social media profiles, read consumer’s reviews, and then make a purchase decision. Internet marketing helps you establish a strong online presence and gives you an edge over your competitors.
Builds Brand Advocacy
You might know the importance of building brand advocacy in the business world. The power of internet marketing lies in its ability to attract thousands of eyeballs together. All you need to practice well-crafted digital marketing techniques for this kind of audience. Brand building is what every owner dreams to achieve, and internet marketing helps to establish your brand by marketing your products on popular platforms. The more viral your message goes, the more reputation you will earn in your consumers’ eyes.
Ending Note
Looking at the prevailing market scenario, it seems going online is the only way to keep your business ahead in the race. It would be fair to say that internet marketing has changed the way businesses operate. So what are you waiting for? Get started with internet marketing and reach to bigger markets to gain more sales.
