Every striving business, regardless of size and type, wants to attract more new customers to achieve ultimate growth and all business objectives. Thanks to advanced technology, small businesses and marketers have plenty of ways to grab the attention of new customers and keep them engaged as well.
Content marketing is one of the best marketing strategies when it comes to attracting new customers.
In this article, we have compiled the best types of content that you can use in your content marketing efforts to attract new customers and keep them on your blog.
The integration of these content types will give your blog a new life!
Lets starts!
Types of Content to Attract New Customers
1- List Posts
Providing your readers with plenty of useful resources, tips, or instructions in your articles or blog posts is a superb way to keep them engaged and build trust. For instance, as a digital marketing expert, you can write posts like:
- 10 Best Social Media Marketing Tools in 2024
- Ways To Reduce Your Bounce Rate and Increase Conversions
- 10 Best Learning Apps for Students in 2024
- Top 10 Best WordPress Themes for Tech Blogs
To successfully grab the attention of potential clients, show your industry knowledge and expertise. It will help you attract more new readers for your blog and clients for the marketing services you offer.
2- Checklists
Checklists are an important part of the day to day life. We make checklists before visiting the market for shopping, before going on a family trip, and even when we need to perform a complex task that needs proper instructions.
You can check An Ultimate On-Page SEO Checklist as an example, as it is created to help business owners do on-page SEO properly for their websites.
Creating interesting and useful checklist posts for your target audience could be a great way to convert your readers into customers. Always create checklists that are easy to print or share.
By doing so, you will not only get massive traffic but will also get more social shares to present your content in front of a wider audience.
3- Longform Content
Publishing long-form articles and blog posts on your blog is a superb way to build leadership and boost subscribers that you can easily convert into customers. Ultimate guides are one of the best types of long-form content that can drive more readers towards your blog.
Founder of this blog, Mr Fawad, has created an article about ‘SEO keyword research tips‘ as a long form article to help beginners perform keyword research effectively.
Provide your readers with awesome ideas and guides to do things properly, and give your posts a length of about 5000 words to make them easily readable and detailed. Give them everything they need in a post so they will never bounce away for another one. It will also increase time on the site to improve user engagement.
4- Case Studies
A case study is an in-depth examination of a subject, example, or situation that provides readers with useful knowledge and actionable information that they can use in practical life. Case studies are unique and help you build thought leadership, and are highly shareable.
Recently, I wrote a case study titled ‘Our Story of Survival (and Growth) After the Google Helpful Content Update‘ to help fellow bloggers survive and thrive during Google updates.
The best thing about case studies is that they are your own content or data based on experiments or particular situations. Case studies are one of the best types of content to attract new customers as they show your expertise and knowledge in the field and set you apart from your competitors.
5- Infographics
They are best for visual learners. Creating infographics is all about packing a ton of useful information and details into a single image to make it visually interesting and easy to consume as well. Modern internet users love to read infographics and share them within their social circles.
Check out the blog post ‘How to start a blog‘. We have added an infographic so readers can consume useful information easily.
When people find an infographic interesting and useful too, they are more likely to share it on their digital properties like social profiles, blogs, or websites etc. As a result, you can go viral and get more backlinks for your blog/website to rank it higher in search engines.
6- White Papers
When it comes to sharing informative content and data on a particular subject or topic, white papers can come in handy. White papers are information-dense content and focus on a particular subject matter to provide readers with interesting and useful information.
They are considered great lead magnets as they are packed with information that your target audience really needs to make informed decisions. However, you should start your white paper with a summary or brief introduction, and then organize it into distinct sections to boost readability. Adding a table of content in a white paper could be a great idea to make it easily readable.
7- Newsletter
Newsletters are another best type of content to attract more new customers for your products or services. Well written newsletter not only helps you boost blog/website traffic but attracts new leads as well. Hence, you must have a solid plan to turn your readers into loyal customers.
Provide your blog readers with informative and useful content. Then, ask them to subscribe to your newsletter by sending you their emails. Add enticing and easy-to-follow CTAs in your blog posts to turn your readers into subscribers.
Once done, start sending them with topics of their interests and information they really love to read from your side. As a result, you can effectively encourage them to spend money on your products or services.
Final Words
Quality and informative content is the key to success in this digital era where users have short attention spans. You should create right content using different content types mentioned in this article. In this way, you can grow your website or blog effectively by attracting more users and converting them into customers.
