Do you realise that majority of your content is DOA or Dead on Arrival? Business firms, individuals and other brands are generating a ridiculously high amount of content almost every minute. Doesn’t that mean that your content is simply getting lost in the crowd? Each and every online marketing professional will agree to the fact that the success of a content marketing campaign is decided by high quality content.
Then why is the majority of your content failing? What is it lacking? Is what you think quality content is, entirely wrong? Here are a few characteristic traits of high quality content.
#1: Data defines good quality content
It should be data on which you should base your explanation of quality content. Any other definition that you have will be just based on a biased opinion. Content writing experts say that data is the only possible way to differentiate between unicorn content and donkey content. Unicorn content ranks well in Google search engine rankings and they even generate engagement, traffic and of course leads.
Donkey content is both considered average and below average content. Sadly this constitutes 97% of the entire content in the industry. Donkey content is never going to achieve the status of unicorn content.
#2: High quality posts should reach out to the marketing goals
How much do you exactly get out of good quality content? You should measure it in this way rather than how much time and effort you put into writing it. You have to understand the fact that unicorn content can either be long or short, it may not have any images or it may have 10 images, it may have few spelling mistakes or it might have perfect grammar usage. The ultimate thing to see is whether or not your content accomplishes the main marketing objective, and whether or not it generates conversions, leads and traffic.
#3: Good quality content should perform well in Google rankings
You must be aware of the fact that Google utilizes machine learning as a portion of its new RankBrain algorithm and this is leveraged for every single search. Machine learning has this characteristic feature of always giving high importance to high engagement. Now that you don’t know what high engagement is, it is an amalgamation of click-through rate and the time people spend while engaging in your content. CTR is extremely important for SEO because, for every 4% of rise or fall in CTR that you may witness, your position can go up or down very soon.
#4: There will be enough social engagement in quality content
How about the organic engagement that you expect on Facebook? Creating the right kind of engagement is everything. Facebook’s Machine Learning gives more favor to the popularity of the content over the popularity of authority. If there is fake news, this is obviously bad and all users are against it but you can still learn from any fake news. If you wish to target the attention of social media, your content needs to create that emotional response.
#5: Conversion rates will be more with good quality content
This is almost a no-brainer that good quality content will have higher conversion rates. If more and more people will click on the post, it will clearly imply that they will probably convert. That may include either filling out a registration form or signing up for a webinar or purchasing a service or product.
Therefore, if you still don’t find your content gaining the required attention, you should check whether your content meets the above listed requirements. Make changes to convert more.
